Things and Pictures of Things

big shape waveform

Over the years my work became more abstract. I have no idea why. I have no idea because I have no idea what I’m doing in general. The heart wants what it wants.

An abstract work is a thing, not a picture of a thing. I like both things and pictures of things. Lately I have been making more things than pictures. But it might change in the future. Who knows?

A change of direction is a change of emphasis. There are no absolute directions. There’s always some figuration and there’s always some abstraction.

I follow my interests. I do whatever is most interesting to me at that moment. I don’t have a plan. I’m wandering. I am not in control of my interests. Just think about it… what interests you? Why are you interested in something? Why not something else? I can’t decide where my mind wanders. It would not be wandering if I decided where to go. Wandering is wonderful. You’re just moving around. Not moving to get anywhere, just moving to be in motion.

I like it when I’m somewhere and I’m not thinking too much. Just observing, not making any decisions. Kind of bored and staring at something, looking around, until something presents itself. These moments are the starting points of my work. Whether the work is abstract or figurative, they come from the same “state-of-mind”.

I’m interested in the space between Almost Nothing and Hardly Anything. Something non verbal, sub conscious, non intelligent, not-thinking-too-much. The ideas have no intention other than wanting to exist. Something that exists just because it wants to exist.


Is it interesting?

empty gallery

For a long time artists have been pushing the boundaries of what is considered art.
Is this art? How about this? Or this? After all, it is an interesting question… what is art?

The problem is that this has resulted in a lot of boring insider jokes. It’s a game of “what can you get away with”, it’s a game of bullies seeing how far they can push it, and still enjoy status.

I think the more important question to ask is “is it interesting?”.

Look at the work without caring if it’s art or not.


New website: Fill This Up .com

fill this up .com

I made a new website: Fill This Up .com

Code by Reinier Feijen.


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the space between

almost nothing

and hardly anything


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from here

to there

and back


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the most important thing

in life

is oxygen


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Words on abstraction – Introduction

rafael rozendaal abstract

Some time ago someone asked me “Why has your work shifted from figurative to abstract?”

I am happy that I rarely have to answer the question “why”. That’s what’s great about being an artist. I spend my time on things I want to spend my time on, without having to have any reason. I don’t have to answer to anyone so why should I try to verbalize what happens intuitively?

However, this question about abstraction kept occupying my mind. I could not let it go. I started writing notes and I’ve been trying to formulate why my work has shifted in a certain direction. The notes are a big mess and I tried to organise them into a consistent text. I tried and I tried but I was not getting anywhere.

Writing helps me. If I don’t write, the same thoughts just circle in my head until there’s a tornado of thoughts and I can’t think of anything else. That is why I decided to elaborate on this question.

I decided to write out my thoughts in a series of short texts, which will start appearing on this blog. The most difficult thing is to verbalise my thoughts without trying to defend myself or formulate a truth. I don’t think art needs any rules. But that is a rule in itself which I’m trying to avoid.


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without technology

we would not be

very human


Documentation of “Everything You See Is In The Past” exhibition


rafael rozendaal lenticular exhibition

rafael rozendaal lenticular exhibition

rafael rozendaal lenticular exhibition

rafael rozendaal lenticular exhibition

rafael rozendaal lenticular exhibition

rafael rozendaal lenticular exhibition

rafael rozendaal lenticular exhibition

rafael rozendaal lenticular exhibition

rafael rozendaal lenticular exhibition

rafael rozendaal lenticular exhibition

rafael rozendaal lenticular exhibition

rafael rozendaal lenticular exhibition

rafael rozendaal lenticular exhibition


New Website! Slow Empty .com


I made a new website! Slow Empty .com

Thank you Reinier Feijen for coding.


Filming my lenticular paintings

These lenticular paintings are on view in my exhibition
Everything you see is in the past
at Postmasters Gallery NYC
till January 18.


My work on Seoul Art Square, Korea’s biggest screen

seoul square

Seoul Art Square is Korea’s biggest screen. The entire facade of a 23 story high building is covered with a grid of LED lights, transforming the building into a wall of moving colors.

From now until the end of January, a selection of my works will be shown. You can catch it live on their webcam feed, if you tune in at the right moment!


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i never thought i would say this

but i’m starting to like

living in new york


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click click

tap tap



“Everything you see is in the past”, my solo show at Postmasters, New York


Yes! My first solo show in New York:
Everything you see is in the past
November 30 – January 18
Opening Saturday November 30, 6 PM.
at Postmasters, 54 Franklin Street, New York (map)

Press release:

Everything You See Is In The Past

Art can’t be defined. Try it. It can’t be done. We all kind of know what it is but no one really knows. No one really knows what happiness is either. The moment you know it, you’re not really happy. When you’re really happy, you’re not thinking about happiness.
– Rafaël Rozendaal

If I was high I might enjoy his work, but unfortunately I am sober and can say with a clear mind that this is complete bullshit.
– Anonymous YouTube comment

Postmasters Gallery is pleased to announce a first solo exhibition in New York of Dutch-Brazilian artist Rafaël Rozendaal. “Everything You See Is In The Past” will present several of his websites as large scale projections and a group of unique lenticular paintings that he began making in 2012.

Born in 1980, Rozendaal uses the Internet as his canvas. Spread out over a vast network of domain names, his work attracts a large online audience of over 40 million visits per year. His practice explores the electronic screen as a pictorial space, reverse engineering reality into condensed bits, to create works that reside somewhere between painting and animation.

Rozendaal’s websites are individual works of art where the domain name serves as the title (e.g., Though collectors may buy his websites, Rozendaal stipulates in his Art Website Sales Contract that the sites must remain on public view and the owner must renew the domain registration annually. “It’s the virtual equivalent of owning a sculpture in a public park,” he says. “There’s a point of pride of being the one who commissioned or paid for it. And the site still identifies the owner.”

For Rozendaal’s lenticular paintings, algorithm is a new brush. Each unique composition consists of several frames, so the abstract image offers an illusion of depth and appears to animate when the work is viewed from various angles. In October Rozendaal’s lenticular painting “Into Time 13 08 13” was the feature lot of “Paddles On!” a first digital art auction curated by Lindsay Howard at Phillips.

In 2010 Rafaël Rozendaal created BYOB (Bring Your Own Beamer), an extremely successful open source DIY curatorial format that has been staged over 100 times around the world. “Everything You See Is In The Past” will be accompanied by a BYOB closing event.

Selected Recent Exhibitions: Centre Pompidou, Venice Biennale, Valencia Biennial, Casa Franca Brasil Rio, TSCA Gallery Tokyo, Seoul Art Square, NIMk Amsterdam, Stedelijk Museum project space.
Selected Press: Time Magazine, Wall Street Journal, Flash Art, Dazed & Confused, Interview, Wired, Purple, McSweeney’s, O Globo, Vice, Creators Project, Artreview, Metropolis M, +81, La Repubblica, Vogue.

This exhibition is supported, in part, by public funds from the Consulate General of the Netherlands in New York.


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we all want

that special



New! I feel strange .com

i feel strange .com rafael rozendaal

New website! I feel strange .com

Thank you to Reinier Feijen for programming.